Daniel Braun was born in South Africa and raised in Israel, where he competed as a national-level sprinter before building a digital audience of more than five million followers. After October 7th, he helped build Let’s Do Something from the ground up, shaping its voice, production quality, and approach to reaching a new generation.
As Chief Content Officer, Daniel oversees the organization’s productions across pre-production, filming, and post-production, while creating the films, campaigns, interviews, and social formats that have reached hundreds of millions of people. His work focuses on understanding how culture, emotion, identity, and algorithms shape what people pay attention to and how they see the world.
Daniel believes public opinion will increasingly be shaped less by traditional institutions and old forms of messaging, and more by culture, creators, and the stories people choose to engage with. He is focused on creating stories and formats that earn attention, break through tribalism, and make human connection compelling again.
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